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Amplify NH Launches “Don’t Let Scott Brown Mass Up NH” Social Media Campaign

Contact: Ryan Mahoney, ryan@amplifynh.org


Amplify NH Launches “Don’t Let Scott Brown Mass Up NH” Social Media Campaign

Challenges Ayotte and NHGOP To Reject 20 Yr Career MA Politician


MANCHESTER, NH – Amplify New Hampshire today announced a new social media campaign, “Don’t Let Scott Brown Mass Up NH,” calling attention to former Massachusetts politician Scott Brown’s latest political ambitions in New Hampshire. The campaign highlights the irony of Brown seeking Granite State support after his long history in Massachusetts politics, and invites questions for incoming Governor Kelly Ayotte, who campaigned intensely on suggesting that her opponent would make New Hampshire more like Massachusetts. Now she faces a tough position, potentially being asked to support a candidate for Senate in her own party whose entire 20 year political career has been spent representing Massachusetts.


The campaign features satirical replica posts of those Ayotte used in her 2024 campaign for governor, and Scott Brown’s long and extensive 20 year history of serving in elected office in… Massachusetts city, state, and federal government roles. In each post, Amplify New Hampshire asks voters: “Don’t Let Scott Brown Mass Up New Hampshire.”


“Massachusetts politician Scott Brown has deep ties to his home state, where he grew up, attended high school and college, and served 20 years representing the Commonwealth in various government positions. There’s absolutely no denying it — he is a career politician from the Commonwealth of Massachusetts. That’s just one of the reasons Granite Staters rejected him in 2014. Now that he has been unsuccessful in pitching himself elsewhere, he’s going to try this grift one more time in New Hampshire? Good luck, we are nobody’s Plan C,” said Amplify NH Executive Director Ryan Mahoney. “Kelly Ayotte and New Hampshire Republicans campaigned on keeping New Hampshire safe from Massachusetts politics — will she now support a candidate who spent his entire career representing the Commonwealth? We are demanding of her this time: Don’t Mass Up New Hampshire!”


Scott Brown graduated from Wakefield High School in Massachusetts, Tufts College in Massachusetts, and lived in Newburyport where his father was a city councilor for 18 years in Massachusetts, inspiring Brown to run for Property Assessor, Town Selectman, and State Representative in Wrentham, where he served for 18 years in Massachusetts state and local government, after which he ran for for U.S. Senate in Massachusetts and representing the Commonwealth of Massachusetts for 2 years before being defeated by Elizabeth Warren in 2012. In total, he served a total of 20 years in various government positions in the Commonwealth of Massachusetts, and still has close ties to his home state, where he is currently a high school basketball coach.


Brown has left a trail of controversies in his wake. As a senator, he repeatedly voted against the Affordable Care Act, his fight to stop insurance from covering birth control. His embarrassing lack of knowledge about New Hampshire, including his failure to place Sullivan County during his last campaign was an embarrassment to the state. And in 2017, as U.S. Ambassador to New Zealand, he faced accusations of sexually inappropriate and undiplomatic conduct, putting the U.S. in global headlines for all the wrong reasons, creating a pattern established when a Fox News host accused him of the same thing a year prior.


In 2024 alone, Scott Brown has pitched himself for three different roles: Homeland Security Secretary in a Trump Cabinet, U.S. Ambassador to New Zealand (again), and now a New Hampshire Senate seat he’s already lost once. 

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About Amplify New Hampshire

Amplify New Hampshire is a 501(c)4 nonprofit organization founded to keep Granite Staters informed of the decisions made in local, state, and federal government that will impact their lives and empower them to enact change. For more information, visit amplifynh.org.

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